Tag Archives: Colupon

How Not to Do It: Landing Pages

A great landing page is made up of two things. If you simply hit those two points you are golden and if you execute on those two points well, it pays dividends.

What is it?

Unfortunately this is where a majority of startups fail. As a general consumer or as a potential b2b client, you can’t mess this up. I have a limited attention span and you lucky to get me on your site in the first place.

When I go to your site, I want to know what you are doing as quickly as possible. You can craft great copy but if it’s more than two sentences, it doesn’t matter how great that copy is. Excuse the shameful promotion but go to colupon.com. Straight away you see our app and our tag line, “work hard, save easy”. And just under the fold is “DOWNLOAD THE FREE APP AND START SAVING TODAY.” In under 5 seconds you know exactly what is going on, we are an app that saves you money.

Where startups go wrong is when they have crafted this arbitrary paragraph full of marketing bs that sounds great but tells me nothing. The general consumer is intelligent but we are simple people, just tell me what’s going on. And don’t forget that yes you are doing b2b but the potential client going on your website is still a person, a general consumer. Your copy can sound professional while still being easy to understand and to the point.

Once those two or so lines are nailed down, have more information below that goes into detail about what you do. This helps when you are a disruptor and need to differentiate yourself from the competition. We save people money through an app but how? Well we tell you under Who We Are.

How does it benefit me?

This extra set of text leads into the driving points. How does this benefit me? Why should I take the time to download your app or pay for your service? And again, don’t waste your time with marketing bs, get to the point. I love bullet points (or bullet-less points like under the Who We Are section).

If I am going to pay for your service, and especially if there isn’t a free trial or free tier, you better have screenshots or examples of what I am getting myself into. If I take the plunge and pay for a service that I find out is not what I thought it was, you are going to have one unhappy customer on your hands.

My favorite section of colupon.com is We Start With The Savings. These are some of the deals that are currently on the app and that you can take advantage of as soon as you download the app and create an account. There is no easier way to explain than to show.

It is good to have details about exactly what your startup does but leave those for the products and services pages for the hardcore customers that need to know every detail. A majority of the traffic to your site will want the two main points and will decide quickly based on those points. Keep It Simple, Stupid.


Why I’m Working at Colupon

Colupon is an online platform, mobile and desktop, that helps students to save money when shopping at local businesses. To learn more, check out our website, colupon.com.

“Why do you work at Colupon?”

This question has two sides to it. Why I joined and why I’m still working.

Why I joined

I was in the middle of running a successful (for an 18 year old, amateur entrepreneur) website design and SMM company but that was a means to an end. Colupon, the beginning of the end, was the logical choice for me. Daytaro was an experiment and a way to satisfy my boredom. Colupon was my ticket to getting where I wanted to be in life.

That is fairly straightforward, I didn’t have anything to lose so I took the position.

Why I’m still working

“Well why I am still working?” middle-of-the-night Adam asks myself. “Is it the right choice?” “Maybe there is something better out there?”

Shut up middle-of-the-night Adam, go to sleep.

This is why I’m still here:

  • The potential is there. When I first joined, our only plan was to get coupons from businesses and give students access to them. Over the past 6 months the core idea has been refined and reworked to what it is now. More features, more value, and a better pricing model. Not to mention ColuponApproved (you’ll just have to wait to find out what that is). What we are doing is a “why hasn’t this been done already” scenario and leaving an opportunity like that would garner an appointment with a psychologist.
  • Fun only begins to describe a typical day. And when I say typical, I mean every single day that we have been together working, I have laughed. We work long hours and there is a lot still left to be done but when you are having fun, none of that matters.
  • This is what I want to do. Starting/being a part of a software company has been my goal for the past couple years now and now I am actually doing it. I can’t picture myself working any other job or doing anything else. It feels right waking up every morning and walking into my office.
  • I wish I had a way to quantify the amount I have learned. I am surprised by the amount of information has been jammed into my head in the past 6 months. I thought I knew what it took to build a website, but building a website like this has taken my understanding to a whole new level. And managing the team that builds the website is something that I haven’t done before, but again, it feels right. While I am not the guy making all of it happen, I am in a majority of his meetings and we work together on a constant basis. “Shadowing” or being around a CEO is something that very few have the opportunity to do and the amount you can learn from that alone is enough to make it worth it.
  • Students need help. Sure, the DOW is hitting all-time highs and the housing market appears to be getting better but look around. Too many people are still unemployed, college students have unprecedented amounts of student loans that they won’t be able to pay off because finding a job fresh out of college is near impossible. If we can help save the typical student 10%, 20%, or more a month I will be thrilled.  And that is what is driving us to make Colupon a reality. (See this great article for more on the state of our economy)

TL;DR – Working here feels right and a couple of years down the road, Colupon is going to be a huge success while helping millions of students.

I can’t wait to see what the next 6 months are like.